Cappella Romana seeks a Director of Marketing and Communications
Job Title: Director of Marketing and Communications
Reports to: Executive Director
Status: Full-time, exempt
Compensation: Salary commensurate with experience
The Director of Marketing and Communications (DMC) builds and engages audience for Cappella Romana by creating and executing strategies designed to enhance patron experience, retention, and revenue. With a key focus on subscription and single ticket sales, the DMC also proposes and consults on all initiatives designed to increase revenues, including related development activities.
Working in partnership with the Executive Director, the DMC will craft institutional marketing and communication strategies, informed by the music director as well as by external consultants and contractors currently working for the company. The DMC shall also establish and manage a marketing and communications committee made up of select board members and volunteers.
The DMC will design, budget, and carry out campaigns through a variety of marketing and communication channels, both traditional (direct mail, radio, print, etc) and emerging (new digital technologies, social media, and paid/unpaid search), as well as earned media (PR and pitched stories to local, national, and international media; collaborations; shared promotions; word-of-mouth campaigns, etc). These campaigns serve Cappella Romana’s principal product lines: company-produced concert series in the Portland and Seattle regions, paid touring engagements as scheduled, and its extensive CD catalogue distributed by Naxos of America.
The DMC will take a hands-on approach to marketing collateral (ads, photographs, sound and video recordings, etc), collaboratively designed using Adobe Creative Suite and other tools.
The DMC will be charged especially with increasing the number of tickets and recordings sold online, as well as measuring and increasing the effectiveness of all marketing initiatives. The successful candidate will be fluent in search and SEO, micro-websites, social media, retargeted ads, and emerging digital advertising technologies and methodologies. Cappella Romana highly values patron data. In FY18 it employed an integrated CRM, PatronManager (based on Salesforce), in order to manage development, marketing, and ticket sales for all patrons in one system.
The successful candidate will join Cappella Romana on a rapid ascent, coming off the high of last season, its 25th Anniversary, with its largest series ever in both Portland and Seattle, a dedicated festival for the music of Arvo Pärt, paid appearances in Los Angeles and Minneapolis, a CD release, and three international tours. The current season features eight (8) programs performed in both Seattle and Portland, with a matinée series in suburban Portland venues, two CD releases, and two international tours. Its regular venues in the Pacific Northwest have been Portland and Seattle’s principal Roman Catholic cathedrals, as well as other venues and concert halls in the region. Future plans include the launch of a new series in the San Francisco Bay Area, and growing touring programs.
Some evenings and weekends are required.
A collaborative, resourceful person with minimum bachelor’s degree in Business, Marketing, Management, or Communications plus a minimum of 5 years of related experience; or equivalent combination of education and experience, especially in the non-profit arts sector. Familiarity with the Portland and Seattle performing arts markets is a plus.
Must be a creative and excellent writer with the ability to translate musical and historical knowledge into language designed for a general audience, to write copy within specific parameters, and to adapt to different style requirements.
Computer skills. Required: Fluency in Microsoft Office suite and related applications, and the promotional capacities of social media platforms. Desired: Familiarity with at least basic functions of Adobe Creative Suite (e.g. Photoshop and InDesign).
About Cappella Romana
Cappella Romana is a vocal chamber ensemble dedicated to combining passion with scholarship in its exploration of the musical traditions of the Christian East and West, with emphasis on early and contemporary music. Founded in 1991, Cappella Romana’s name refers to the medieval Greek concept of the Roman oikoumene (inhabited world), which embraced Rome and Western Europe, as well as the Byzantine Empire of Constantinople (“New Rome”) and its Slavic commonwealth.
The company draws from a roster of independent artists forming a flexible ensemble from 10 to 26 singers, led both by Music Director and Founder Alexander Lingas and guest conductors, experts in their respective fields from all over the world. The company is signed with Naxos Distribution for its growing recording catalogue, whose over 20 titles have won rave reviews in national and international press.
HOW TO APPLY:
Please write and send a letter of application that describes your interest in Cappella Romana, your qualifications for the position, and a few sentences describing of one of your highest musical experiences, along with a résumé.
Please send all materials in one PDF to [email protected]
Deadline December 20, 2017; Open until filled.